Content Mastery
Work on your online visibility and positioning as a healthcare professional and attract your ideal clients.
Your personal content marketing roadmap
This refresher training has been developed exclusively for therapists in collaboration with our marketing partners Michelle & Daniëlla from Project Roadmap.
In this online course, including a collaborative session, we teach you, as a professional, how to create consistently powerful and engaging content. Content that not only showcases your expertise but also attracts your ideal clients. Focused on positioning you as a therapist and your practice.
After the Content Mastery course, you have a clear content marketing roadmap that lets you know exactly which content you can write each month to strengthen your position and differentiate yourself in the market.
Includes handy tools, templates, sample posts, and practical videos with assignments that you can follow at your own pace and always be able to review them later.
Being visible online without making ‘advertisements’
For ambitious entrepreneurs / professionals
Behind every specialist lies a wealth of knowledge and stories. Stories that give your practice a face and show what you stand for.
If you can translate these stories into a clear content strategy, you not only increase your online visibility, but also build a strong bond with your target audience. This ensures that your message is seen and appreciated by the right people.
But why is it so difficult to bring these stories out into the open?
Many independent entrepreneurs and specialists we speak with simply don’t know where to start.
Do you recognize this?
- You lack the overview and structure to create consistent content.
- You do post on social media, but you lack a clear consistency in your posts. You also wish to see a bit more interaction from your target audience.
- You have plenty of ideas, but you don't know how to translate them into powerful posts.
- It takes a huge amount of time and there are so many other things that have priority. How do you find the right balance?
What do you get?
Unlimited access to your online learning environment, including:
- Practical video lessons with concrete assignments
- Editable workbook
- templates such as target group canvas, core message, strategy guide, customer stories
- Your personal content calendar
- guide with 25 content ideas specifically for therapists
Co-working session / Q&A
- 90-minute online session in the autumn
You will receive an email with a link to register on the date you choose. - Incl. replay
- Ask all your questions to the experts
- Create content you can immediately post together
What you can expect from Content Mastery
In this practice-oriented online course, as a professional specialist, you will learn how to develop and implement a personal and effective content strategy in a short time. You will gain access to a clear structure, to-the-point video lessons, and practical tools that will help you increase your visibility without feeling like you are ‘advertising’.
The course was developed by Daniëlla Tuik and Michelle Barten, marketing partners of, among others, Beroepsopleiding Iokai Shiatsu and founders of Project Roadmap. With their combined 30 years of experience in marketing and communication, they translate your expertise into a content strategy that works for your practice.
You learn how to create content from three clear pillars:
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A clear strategy that fits your practice and goals
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A recognizable one message that reaches your target audience
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A smart one structure which allows you to achieve more impact with less effort
Within one month, you have a concrete plan, at least 25 content ideas, and all the tools to execute this with confidence and in your own way.
Norbert grote Beverborg
Director and teacher of Professional Training Iokai Shiatsu
“Michelle and Daniëlla are our permanent partners in supporting our students and graduate Shiatsu therapists in their entrepreneurial endeavors.
We often hear that after graduating, therapists have a wealth of knowledge and skills, but that they struggle to position themselves, their profession, and their practice.
The workshops and templates from Michelle & Daniëlla are a huge help in turning stories into easy-to-understand content that is attractive to the audience.
The content calendar and workflow work great for producing content for a month in a short time.
How do we proceed?
You get access to our Academy with video lessons, workbooks, and templates.
You learn how to create content that aligns with your vision and goals using a clear strategy and a clear structure. Specifically designed for professionals in the field!
You have unlimited access to the video lessons, workbooks & templates, so you can continue at any time or watch them again.
In the autumn we plan a collaboration session, in a small group of colleagues in the field, where we will work together on your content and you can ask all your questions.
Module 1: Strategy / Foundation
– What do you want to achieve with your content strategy and how do you do that? We’ll take you through the things that many entrepreneurs/specialists overlook, which in a simple way give you a unique position in the market.
– We cover the foundation of every piece of content you write: your goal, target audiences, offering, values and promises, including templates for a content and target audience canvas.
– We unveil the content formula to easily create content every month that attracts your target audience like a magnet.
Module 2: Content of your posts
– We’ll show you and experience how to brainstorm topics for several months within half an hour. Includes a mindmapping template.
– You learn how to build a post and create hooks so that you can write various posts from one topic from different angles. Including a document with 25 example posts for therapists.
Module 3: Structure
– You get the exact content calendar that we successfully use for our clients. You can copy this and use it completely on your own. We will explain to you exactly how to work with it to create content easily and quickly.
– We also share workflows with you so that you can write and schedule content in a short time, without stress.
Online collaboration session
In the autumn, we plan a collaboration session in a small group with colleagues in the field, where we will work together on your content and you can ask any questions you have. You will receive a form by email where you can submit your questions and choose a date. You will also receive a replay of the session if you unfortunately cannot attend or want to review it later.
Sign up and get instant access
✓ Content Mastery course incl. templates
✓ Online collaboration session (after the summer; dates and registration will be sent by email)
Specially for therapists
✓ 20% discount on the regular rate of €447,-
✓ Certificate of participation + certificate after the event
✓ 8 NAP points
✓ Tax-deductible as training costs for entrepreneurs
€ 358,-
Frequently asked questions
How long do I keep access to the learning environment?
You always have access to the course and the replay of the collaboration session
Can I ask questions during the course?
Absolutely! In the learning environment itself, we take you step by step through your content plan, your content calendar, and the structure of your posts in practical videos and with assignments. In addition, you will have access to a collaboration session where you can ask questions and receive feedback on your content or approach.
How is the course structured?
The Content Mastery consists of 4 modules with 21 lessons and 1 bonus module. Each topic consists of an intro video and a video explaining the corresponding assignment. This way, after completing the course, you have your total content strategy, content calendar, and workflow to share engaging content every month again, without taking up much time.
How much time does it cost me?
For the course, you will be working for a total of about 5 hours, depending on how far along you are with the foundation of your business. With our workflow, you can create content for an entire month in a few hours per month.
Isn't this just another standard content method?
No. This approach isn’t about gimmicks or one-size-fits-all solutions. You build your own strategy based on your practice, target audience, and story. You get formats and templates, but you adapt them in a way that suits you.
What if I'm not active on social media?
That shouldn't be a problem. The course helps you clarify your message and create content that fits your style and channel choice, whether that's social media, your newsletter, or your website.
Can I pay in installments?
Yes, you can pay in 2 installments.